Posts tagged Krull
The Principle of Minimal Contradiction: Memorability and Storytelling

There is a trait shared by all of the stories that I mentioned, and it contributes to their success – they all achieve memorability by including what I call a “minimally contradictory element” (or, “MCE”.) A minimally contradictory element is something that diverges from what is expected but which seems obvious after you see it.

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